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Talvara

Insights

Notes from the work.

Written by the people doing the engagements, published when there is something worth saying rather than on a content calendar. No gated downloads, no newsletter capture, no vendor recommendations.

  1. Corinne Aubert 9 min read

    Retention policy design for email archives

    Most retention policies fail not because the period is wrong but because they were written against mailboxes instead of record classes. A practical method for building a schedule that a business will actually follow — and that will survive being asked to justify itself.

    Governance GDPR Archiving
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  2. Marek Sildaru 8 min read

    Getting DMARC to enforcement without breaking mail

    The staged sequence from p=none to p=reject, the aggregate report fields worth keying on, and the three failure modes that account for most of the mail organisations accidentally destroy on the way.

    Deliverability DMARC Authentication
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  3. Marek Sildaru 8 min read

    What actually drives sender reputation

    Reputation is a behavioural score, not a content score. Which signals genuinely move it, which ones are folklore that will not die, and why the single most effective intervention available to most senders is sending to fewer people.

    Deliverability Reputation List hygiene
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  4. Ilze Bērziņa 9 min read

    Planning a zero-downtime mailbox migration

    Zero downtime is achievable, but it is bought during the eight weeks before cutover rather than on the night itself. The sequencing, the DNS mechanics, and the parts of the estate that will be forgotten if you do not enumerate them.

    Migration Operations Planning
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Recognise your estate in any of this?

Most of what we write about started as a client problem. If one of these articles describes something you are living with, a scoping call is the fastest way to find out how deep it goes.

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